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Communications Director

Company: Axios Professional Recruitment
Location: East Lansing
Posted on: June 22, 2022

Job Description:

Axios Professional Recruitment is partnered with MSU Foundation, a private, non-profit research foundation associated with Michigan State University, who is actively searching to hire a qualified Communications Director. This role will focus on overall strategy and building a multi-channel marketing and communications plan that strives to build awareness and recognition of our programs, services and successes geared towards our many stakeholders. Successful candidates will have experience in marketing and communications that includes experience with strategy development and tactical execution.Communications Director:

  • Planning, development, and implementation of all the organization's marketing strategies, marketing communications, and public relations activities, both external and internal.
  • Identification and coordination of new ideas for content development with our internal team
  • Lead and work with our outside public relations firm to shape the development and distribution of communications that drive further engagement with our organization.
  • Serve as a trusted communications advisor to the senior leadership team that contributes to the business decision making process of the MSU Foundation.
  • Partner with the MSU Foundation, the subsidiary organizations, and the Placemaking Manager to lead message integration that enhances the overall effectiveness of our communications activities.
  • Coordinate and manage all internal, external and media communications
  • Assume ownership proactively managing content, guidelines and continued development of website, social media accounts and media relationships.
  • Be a liaison with the Michigan State University ecosystem and key regional partnerships (East Lansing and Grand Rapids) to manage, develop, and coordinate marketing and communication strategies.The Communications Director is the main storyteller for all business development activity created by the Foundation and its subsidiaries. This individual is a key player in communicating accomplishments and initiatives related to our activities.The Communications Director works in close partnership with University Communications, the MSU Innovation Center, the Burgess Institute for Entrepreneurship and Innovation, as well as faculty, staff and administration at Michigan State University as well as our local partners, state agencies and national programs.Responsibilities:
    • Develop and implement a comprehensive marketing strategy that aligns to the goals of the Foundation and our subsidiaries.
    • Produce client stories and develop proactively the pipeline of content
    • Create and manage a brand guide in close collaboration with the University
    • Manage and coordinate the relationship with outside public relations firm.
    • Oversee the creation and distribution of marketing collateral, including the annual report and support tools.
    • Oversees web/mobile/social platforms, newsletters, and affiliated assets.
    • Oversee website content and search engine optimization strategy and implementation.
    • Support placemaking events that drive community building within the innovation ecosystem.
    • Align and coordinate with subsidiaries and their teams, organizing and leveraging talent while working together to support the overall strategies and plans
    • Annually benchmark the brand, overall strategies and impact to other related Foundations, Economic Development Organization, and Venture-related groups
    • Oversees the marketing budget.
    • Other duties as assigned. Communications Director Qualifications:To be considered for the Communications Director position, applicants should:
      • Proven leadership and experience in Marketing and Communication
      • Demonstrated ability to write creatively and succinctly
      • Proven track record of managing social media campaigns for an organization and online community building
      • Strong organizational and communication skills
      • Minimum of bachelor's degree in Marketing, Communications, Advertising Public Relations, or a related field.Axios Professional Recruitment - an entirely employee-owned company - is the largest independent employer in West Michigan. Our mission is to match people with meaningful, long-lasting, and enjoyable careers, not just a job. Since 1988, we've helped match over 300,000 people just like you with top employers across West Michigan.Good luck, we look forward to reviewing your application!- Your friends at Axios Professional Recruitment

Keywords: Axios Professional Recruitment, East Lansing , Communications Director, Executive , East Lansing, Michigan

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