Marketing Strategist
Company: GreenStone Farm Credit Services
Location: East Lansing
Posted on: March 19, 2023
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Job Description:
Do you want to help tell the GreenStone story of outreach and
customer engagement initiatives?Do you enjoy working in a team
environment?We are excited for you to apply to our Integrated
Marketing Specialist position in East Lansing, MI.The integrated
marketing strategist is responsible for facilitating a coordinated
and highly impactful marketing program, under the leadership of the
Brand Manager. Working in partnership with sales colleagues across
multiple offices and two states, the strategist will work with the
marketing and public relations team to identify marketing channels
and tactics that will provide brand visibility through engagement
and awareness to help achieve strategic business goals. They will
combine analytics and communication skills with an excellent
understanding of marketing techniques. This individual must possess
strong creative thinking, analytics, collaboration and showcase
project management skills, and as a key member of the team will
help in supporting, driving, and enabling integrated marketing
success for the company.This position is located in East Lansing,
MI with a hybrid schedule.Position Responsibilities Leads strategic
plans and ensures they are on point and delivered
appropriately.Oversees integrated marketing campaign budgets,
tracking and reporting on budgets with marketing
leadership.Develops campaign briefings. Analyzes feedback and
passes relevant information and insights on to the marketing team
and marketing leadership.Effectively presents and defends all
agency work/proposals to clients; supports other client service
team members in these functions.Research industry trends and
notable events, analyzing potential impact on GreenStone's brand
position, work, and opportunities.Maintains a positive reputation
of the department through proactive communication, campaign
management and strategy recommendations.Recommends tactics based on
market and industry trends.Position Requirements Bachelor's Degree
required, Marketing, Business, Communications or related major
preferred.3+ years advertising and marketing strategy experience
required.Banking and/or agriculture industry experience
preferred.Must be proficient in computer technology, Microsoft
applications and Marketing applications.Demonstrated interpersonal
skills to successfully communicate both verbally and
written.Ability to quickly learn and effectively use new process
and procedures to meet business initiatives.Ability to work
effectively on teams by building strong relationships, listening to
others, valuing opinions, and helping team to meet
goals.Demonstrated advanced analytics and organization
skills.Proven ability to strategize on marketing
campaigns.GreenStone employees are driven by a desire to help rural
communities! GreenStone employees exhibit the same work ethic,
values and commitment to each other as the customers we serve.Our
$12 billion portfolio of customers, ranging from rural homeowners
to global agriculture and food businesses, provides our employees
with a unique opportunity to maintain a local presence while
working for a top workplace. Our diverse business structure
provides exciting opportunities for passionate, talented
professionals in many areas. Additionally, many of our team members
are highly respected in their area of expertise at both the state
and national level making GreenStone one of the top Farm Credit
associations in the country.Here's What We Can Offer You GreenStone
has an outstanding Total Rewards package, which includes, but is
not limited to:Salary commensurate with experience15 vacation days,
12 sick days, and 12 paid holidays per year401(k) plan - up to a 9%
employer contribution/matchMedical, Dental, Vision, STD, LTD,
Life/AD&D benefits, etc.$100/year Logo Wear allowance$400/year
Wellness Subsidy/Reimbursement & wellness programsStudent Debt
repayment grant Please include your salary requirements in your
cover letterGreenStone Farm Credit Services is an equal opportunity
employer. It is our policy to provide equal employment opportunity
to all persons regardless of race, color, religion, national
origin, sex, sexual orientation, gender identity, age, disability,
veteran status, genetic information, or any other characteristic
protected by law. We comply with all federal, state, and local
equal employment opportunity regulations. We conduct all personnel
decisions and processes relating to our employees and job
applicants in an environment free of discrimination and
harassment.GS23
Keywords: GreenStone Farm Credit Services, East Lansing , Marketing Strategist, Advertising , East Lansing, Michigan
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