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Company: Sparrow Health System
Location: East Lansing
Posted on: March 17, 2023

Job Description:

Job Opportunity

Job ID:37559 Positions Location: East Lansing, MI Job Description General Purpose of Job: As

Positions Location: East Lansing, MI

Job Description

General Purpose of Job:
As a member of the Marketing Department, the Digital Marketing Specialist works with the marketing team at Sparrow Health System to strengthen Sparrow's presence in the digital space and assist with online reputation monitoring and response across all social media platforms. This includes supporting new content and functionality for Sparrow.org and its related web properties, as well as working with the Marketing team to take advantage of emerging technologies and digital mediums.
At the direction of the Marketing Director, the Digital Marketing Specialist will help support internal clients' needs for online communications and expand our suite of digital services (e.g., mobile site/app, social media, etc.) in the interest of our healthcare community of both Patients and Caregivers. This position requires a broad base of general web skills in project management, content organization, copy writing and editing, as well as multi-media content production (e.g., copy, graphics, photography, video).
As needed, he or she will also assist in supporting the development and execution of our social media strategy, email marketing programs, site optimization through use of Google Analytics and SEO best practices, and other digital marketing activities for the system. Although this is primarily a digital position, there will be non-digital marketing execution projects in which the Digital Marketing Specialist will participate.
Essential Duties:
This job description is intended to cover the minimum essential duties assigned on a regular basis. Caregivers may be asked to perform additional duties as assigned by their leader. Leadership has the right to alter or modify the duties of the position.
Digital/Social Media Major responsibilities:

  • Digital Marketing Specialist works collaboratively with selected vendor and internal stakeholders to help develop and execute a digital and social marketing strategy for SHS.
  • Assists in the coordination of internal digital and video communication efforts
  • Supports online reputation monitoring and response; digital marketing content development and execution
  • Contributes to the development of short and long term digital consumer marketing strategies and media campaigns for key service lines.
  • Works cross-functionally with the Digital and Marketing teams to develop and execute content to support, protect and promote the brand.
  • Supports the ongoing development of digital/interactive strategy and execution of key programs, identifying ways to leverage interactive assets to build purchase intent and acquire new customers and consumers.
  • Assists key stakeholders to understand data and analytics related to digital/video marketing efforts.

    Web Responsibilities

    • Helps build engaging and valuable online experiences
    • Leverages deep understanding of customer-centric design and knowledge of best design practices needed to deliver a customer centric website
    • Applies graphic and marketing designs and standards to develop and deploy Sparrow Health System websites

      Job Requirements

      General Requirements

      Work Experience
      * At least 1 year of digital marketing experience. * Thorough understanding of social media channels and digital technologies. * Experience creating and curating content for use in promotion and marketing a business. * Healthcare experience (Preferred) * Video capture and editing experience (Preferred) * Web page design skills (Preferred) * Experience with Constant Contact and MailChimp or similar email marketing platform (Preferred)

      * Bachelor's degree in Business, Marketing or related field.

      Specialized Knowledge and Skills
      * Proven capability in managing the development and execution of digital media consumer communication programs. * Strong interpersonal skills and customer focus, with the ability to influence others in cross-functional teams * Demonstrates ability to use a keyboard as may be required to perform the essential duties of the job. * Excellent written and verbal communications skills for web, internal presentations, and documentation. * Competency in multiple social media channels, including Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat * Proficiency in Microsoft Office (e.g., Word, Excel, PowerPoint, Outlook) is a must. * Proficiency in PC and MAC operating systems. * Ability to work both independently and collaboratively.

      Sparrow Health System is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.

      Job Family


      Degree Type / Education Level


      Sparrow Hospital

      Experience Level
      Under 4 Years

Keywords: Sparrow Health System, East Lansing , SHS-DIGITAL MARKETING SPECIALIST, Advertising , East Lansing, Michigan

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