Marketing Strategist
Company: GreenStone Farm Credit Services
Location: East Lansing
Posted on: March 14, 2023
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Job Description:
Do you want to help tell the GreenStone story of outreach and
customer engagement initiatives?
Do you enjoy working in a team environment?
We are excited for you to apply to our Integrated Marketing
Specialist position in East Lansing, MI.
The integrated marketing strategist is responsible for facilitating
a coordinated and highly impactful marketing program, under the
leadership of the Brand Manager. Working in partnership with sales
colleagues across multiple offices and two states, the strategist
will work with the marketing and public relations team to identify
marketing channels and tactics that will provide brand visibility
through engagement and awareness to help achieve strategic business
goals. They will combine analytics and communication skills with an
excellent understanding of marketing techniques. This individual
must possess strong creative thinking, analytics, collaboration and
showcase project management skills, and as a key member of the team
will help in supporting, driving, and enabling integrated marketing
success for the company.
This position is located in East Lansing, MI with a hybrid
schedule.
Position Responsibilities------
Leads strategic plans and ensures they are on point and delivered
appropriately.
Oversees integrated marketing campaign budgets, tracking and
reporting on budgets with marketing leadership.
Develops campaign briefings. Analyzes feedback and passes relevant
information and insights on to the marketing team and marketing
leadership.
Effectively presents and defends all agency work/proposals to
clients; supports other client service team members in these
functions.
Research industry trends and notable events, analyzing potential
impact on GreenStone's brand position, work, and opportunities.
Maintains a positive reputation of the department through proactive
communication, campaign management and strategy
recommendations.
Recommends tactics based on market and industry trends.
Position Requirements...
Bachelor's Degree required, Marketing, Business, Communications or
related major preferred.
3+ years advertising and marketing strategy experience
required.
Banking and/or agriculture industry experience preferred.
Must be proficient in computer technology, Microsoft applications
and Marketing applications.
Demonstrated interpersonal skills to successfully communicate both
verbally and written.
Ability to quickly learn and effectively use new process and
procedures to meet business initiatives.
Ability to work effectively on teams by building strong
relationships, listening to others, valuing opinions, and helping
team to meet goals.
Demonstrated advanced analytics and organization skills.
Proven ability to strategize on marketing campaigns.
GreenStone employees are driven by a desire to help rural
communities! GreenStone employees exhibit the same work ethic,
values and commitment to each other as the customers we serve.
Our $12 billion portfolio of customers, ranging from rural
homeowners to global agriculture and food businesses, provides our
employees with a unique opportunity to maintain a local presence
while working for a top workplace. Our diverse business structure
provides exciting opportunities for passionate, talented
professionals in many areas. Additionally, many of our team members
are highly respected in their area of expertise at both the state
and national level making GreenStone one of the top Farm Credit
associations in the country.
Here's What We Can Offer You...
GreenStone has an outstanding Total Rewards package, which
includes, but is not limited to:
Salary commensurate with experience
15 vacation days, 12 sick days, and 12 paid holidays per year
401(k) plan - up to a 9% employer contribution/match
Medical, Dental, Vision, STD, LTD, Life/AD&D benefits, etc.
$100/year Logo Wear allowance
$400/year Wellness Subsidy/Reimbursement & wellness programs
Student Debt repayment grant
*** Please include your salary requirements in your cover
letter
GreenStone Farm Credit Services is an equal opportunity employer.
It is our policy to provide equal employment opportunity to all
persons regardless of race, color, religion, national origin, sex,
sexual orientation, gender identity, age, disability, veteran
status, genetic information, or any other characteristic protected
by law. We comply with all federal, state, and local equal
employment opportunity regulations. We conduct all personnel
decisions and processes relating to our employees and job
applicants in an environment free of discrimination and
harassment.
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Keywords: GreenStone Farm Credit Services, East Lansing , Marketing Strategist, Advertising , East Lansing, Michigan
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