Marketing Strategist

Company: GreenStone Farm Credit Services
Location: East Lansing
Posted on: March 14, 2023

Job Description:

Do you want to help tell the GreenStone story of outreach and customer engagement initiatives?

Do you enjoy working in a team environment?

We are excited for you to apply to our Integrated Marketing Specialist position in East Lansing, MI.

The integrated marketing strategist is responsible for facilitating a coordinated and highly impactful marketing program, under the leadership of the Brand Manager. Working in partnership with sales colleagues across multiple offices and two states, the strategist will work with the marketing and public relations team to identify marketing channels and tactics that will provide brand visibility through engagement and awareness to help achieve strategic business goals. They will combine analytics and communication skills with an excellent understanding of marketing techniques. This individual must possess strong creative thinking, analytics, collaboration and showcase project management skills, and as a key member of the team will help in supporting, driving, and enabling integrated marketing success for the company.

This position is located in East Lansing, MI with a hybrid schedule.

Position Responsibilities------

Leads strategic plans and ensures they are on point and delivered appropriately.
Oversees integrated marketing campaign budgets, tracking and reporting on budgets with marketing leadership.
Develops campaign briefings. Analyzes feedback and passes relevant information and insights on to the marketing team and marketing leadership.
Effectively presents and defends all agency work/proposals to clients; supports other client service team members in these functions.
Research industry trends and notable events, analyzing potential impact on GreenStone's brand position, work, and opportunities.
Maintains a positive reputation of the department through proactive communication, campaign management and strategy recommendations.
Recommends tactics based on market and industry trends.

Position Requirements...

Bachelor's Degree required, Marketing, Business, Communications or related major preferred.
3+ years advertising and marketing strategy experience required.
Banking and/or agriculture industry experience preferred.
Must be proficient in computer technology, Microsoft applications and Marketing applications.
Demonstrated interpersonal skills to successfully communicate both verbally and written.
Ability to quickly learn and effectively use new process and procedures to meet business initiatives.
Ability to work effectively on teams by building strong relationships, listening to others, valuing opinions, and helping team to meet goals.
Demonstrated advanced analytics and organization skills.
Proven ability to strategize on marketing campaigns.

GreenStone employees are driven by a desire to help rural communities! GreenStone employees exhibit the same work ethic, values and commitment to each other as the customers we serve.

Our $12 billion portfolio of customers, ranging from rural homeowners to global agriculture and food businesses, provides our employees with a unique opportunity to maintain a local presence while working for a top workplace. Our diverse business structure provides exciting opportunities for passionate, talented professionals in many areas. Additionally, many of our team members are highly respected in their area of expertise at both the state and national level making GreenStone one of the top Farm Credit associations in the country.

Here's What We Can Offer You...

GreenStone has an outstanding Total Rewards package, which includes, but is not limited to:

Salary commensurate with experience
15 vacation days, 12 sick days, and 12 paid holidays per year
401(k) plan - up to a 9% employer contribution/match
Medical, Dental, Vision, STD, LTD, Life/AD&D benefits, etc.
$100/year Logo Wear allowance
$400/year Wellness Subsidy/Reimbursement & wellness programs
Student Debt repayment grant

*** Please include your salary requirements in your cover letter

GreenStone Farm Credit Services is an equal opportunity employer. It is our policy to provide equal employment opportunity to all persons regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, or any other characteristic protected by law. We comply with all federal, state, and local equal employment opportunity regulations. We conduct all personnel decisions and processes relating to our employees and job applicants in an environment free of discrimination and harassment.

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Keywords: GreenStone Farm Credit Services, East Lansing , Marketing Strategist, Advertising , East Lansing, Michigan