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Marketing Content Specialist

Company: MSU Federal Credit Union
Location: East Lansing
Posted on: June 22, 2022

Job Description:

In alignment with Michigan State University vaccine requirements, Michigan State University Federal Credit Union requires the COVID-19 vaccine and booster for all employees working in this position, excluding those with an approved medical or religious accommodation, as a condition of employment.Work LocationThis position is a hybrid role with a combination of working both onsite at the Headquarters 1 building in East Lansing and remotely. A schedule of expected onsite and remote workdays will be discussed during the interview process.

Position Summary
Under general supervision, but in compliance with established policies and procedures, performs strategic marketing initiatives. Assist in the development, research for the creation/design/writing, and development of member communication, print publications and brochures, and other promotional materials. Drives brand equity such as awareness, consideration, and advocacy through individual marketing pieces or campaigns, social media, advertorials, press releases, thought leadership, blogs, talking points, and educational content. Responsible for copywriting and editorial tasks.Essential Duties and Responsibilities

  • Marketing Specialist I:
    • Design member marketing materials
    • Select the appropriate target group and key selling points for each audience
    • Responsible for managing products and services offered by the credit union; plans, writes, and designs marketing materials to ensure a successful promotion and increased usage by the members
    • Proofread own documents to verify their effectiveness in conveying the necessary message, correct as to content, grammar, spelling, and typographical errors
    • Coordinate special projects and programs to ensure success of the products/services/projects/programs
    • Prepare and submit ads on-time to various publications
    • Represent the credit union at events on campus and in the community and promote products and services
    • Upload current marketing content such as promotions, events, poll questions, articles, information about marketing events, etc. to The Loop
    • Maintain results and expenses for each marketing campaign conducted
    • Work closely with marketing vendors to ensure timely delivery and competitive pricing
    • Coordinate events by handling the event details, staffing, preparing the proper materials, promotional items, etc.
    • Respond to staff and member questions regarding marketing promotions
    • Participate in training activities within your department or branch and with the learning and talent development department; such training helps to ensure staff compliance with Credit Union policies and state and federal regulations and laws
    • Perform other duties and assist other employees, as assigned

      Marketing Specialist II:
      • All of Marketing Specialist I duties and responsibilities
      • Require less direction for targeting audience and design
      • Act as lead on new projects
      • Work directly with other departments to lead product changes/introduction
      • Ability to create and produce videos
      • Ability to proofread other's work

        Senior Marketing Specialist:
        • All of Marketing Specialist I and II duties and responsibilities
        • Ability to lead a proofreading team making edits and copy suggestions to fellow team members' work
        • Work efficiently to produce a high-volume of error-free work
        • Assist with training of new team members
        • Present and implement ideas for new promotions and projects
        • As necessary, lead project development for all Marketing Specialists
        • Assist other team members with design, headlines, verbiage, etc.
        • Represent the marketing department and your own products/services at credit union project meetings

          Marketing Lead:The Marketing Lead acts in an employee leadership role within the marketing department. This leadership role includes supporting management and Credit Union direction, while mentoring others. This position works to ensure that the marketing employees complete accurate and engaging marketing materials in a manner that is consistent with the Credit Union's brand(s) and in a manner designed to attract and/or retain members and deepen relationships with members.This position educates marketing employees so they are supported in their efforts to achieve their goals. The Marketing Lead also supports marketing management in many of the operational tasks within the department, helping to ensure successful daily operations.
          • All of Marketing Specialist I, II, and Senior duties and responsibilities
          • Train new team members
          • Maintain excellent relationship with vendors and other partners, and develop the same in other marketing employees
          • Support Credit Union direction while helping others understand the purpose and goals
          • Be a role model by demonstrating initiative, integrity, responsibility, professionalism, and dependability
          • Maintain regular communication with Marketing management to share observations of strengths and areas of development within the department
          • Manage intern program, including create intern work schedule each semester/summer
          • Use critical thinking skills to solve problems and improve processes, work efficiently, and use time effectively
          • Act as a go-to person / person in charge in the absence of management
          • Participate in and lead training in the department, such as training to write impactful headlines and effective call-to-actions (CTAs)
          • Represent the marketing department (globally) at credit union project meetings
          • Lead department trainings regarding design, headlines, verbiage, etc.

            Knowledge, Skills, and Abilities Required

            Marketing Specialist I:
            • Must have excellent communication skills, both written and oral, along with the ability to present information effectively to employees and members
            • Bachelor's Degree required; preferred degree in marketing, visual communications, graphic design, or related major
            • Ability to solve problems and handle complex details
            • Multi-task orientation to handle a number of projects at once
            • Must be a team player as there are various departments and personalities to satisfy
            • Work requires comprehensive understanding of graphic design
            • Ability to meet deadlines so updates and content are completed in timely manner
            • Knowledge of the Credit Union's savings, checking, ATM, VISA, IRA, Loans and other services, including rules and regulations, policies and procedures
            • Requires the analytical ability to create reports related to analyzing successful marketing promotions
            • Must be proficient in the following computer programs: InDesign, Photoshop, Illustrator, Keynote, Microsoft Office
            • Ability to meet many deadlines so the publications are completed in a timely basis

              Marketing Specialist II:
              • All of Marketing Specialist I knowledge, skills, and abilities
              • Proficient in the software programs
              • Increased knowledge of products and services
              • Proficient in video editing software

                Senior Marketing Specialist:
                • All of Marketing Specialist I and II knowledge, skills, and abilities
                • Expert in software programs and video editing

                  Marketing Lead:
                  • All of Marketing Specialist I, II, and Senior knowledge, skills, and abilities
                  • Excellent communication and interpersonal skills
                  • Ability to multitask
                  • Must be detail-oriented
                  • Thorough understanding of Credit Union products, services, and procedures
                  • Ability to train others
                  • Ability to present information effectively to Marketing employees
                  • Leadership skills to mentor and assist others
                  • Leadership skills to maintain department operations in the absence of management
                  • Ability to work with limited supervision
                    • Proficient in Indesign, Photoshop, Illustrator, Keynote and Microsoft OfficeEducationRequired
                      • Bachelors or better in Marketing or related fieldEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: MSU Federal Credit Union, East Lansing , Marketing Content Specialist, Advertising , East Lansing, Michigan

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