Marketing Content Specialist
Company: MSU Federal Credit Union
Location: East Lansing
Posted on: May 14, 2022
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Job Description:
In alignment with Michigan State University vaccine
requirements, Michigan State University Federal Credit Union
requires the COVID-19 vaccine and booster for all employees working
in this position, excluding those with an approved medical or
religious accommodation, as a condition of employment.Work
LocationThis position is a hybrid role with a combination of
working both onsite at the Headquarters 1 building in East Lansing
and remotely. A schedule of expected onsite and remote workdays
will be discussed during the interview process.Position
SummaryUnder general supervision, but in compliance with
established policies and procedures, performs strategic marketing
initiatives. Assist in the development, research for the
creation/design/writing, and development of member communication,
print publications and brochures, and other promotional materials.
Drives brand equity such as awareness, consideration, and advocacy
through individual marketing pieces or campaigns, social media,
advertorials, press releases, thought leadership, blogs, talking
points, and educational content. Responsible for copywriting and
editorial tasks.Essential Duties and ResponsibilitiesMarketing
Specialist I:Design member marketing materialsSelect the
appropriate target group and key selling points for each
audienceResponsible for managing products and services offered by
the credit union; plans, writes, and designs marketing materials to
ensure a successful promotion and increased usage by the
membersProofread own documents to verify their effectiveness in
conveying the necessary message, correct as to content, grammar,
spelling, and typographical errorsCoordinate special projects and
programs to ensure success of the
products/services/projects/programsPrepare and submit ads on-time
to various publicationsRepresent the credit union at events on
campus and in the community and promote products and servicesUpload
current marketing content such as promotions, events, poll
questions, articles, information about marketing events, etc. to
The LoopMaintain results and expenses for each marketing campaign
conductedWork closely with marketing vendors to ensure timely
delivery and competitive pricingCoordinate events by handling the
event details, staffing, preparing the proper materials,
promotional items, etc.Respond to staff and member questions
regarding marketing promotionsParticipate in training activities
within your department or branch and with the learning and talent
development department; such training helps to ensure staff
compliance with Credit Union policies and state and federal
regulations and lawsPerform other duties and assist other
employees, as assignedMarketing Specialist II:All of Marketing
Specialist I duties and responsibilitiesRequire less direction for
targeting audience and designAct as lead on new projectsWork
directly with other departments to lead product
changes/introductionAbility to create and produce videosAbility to
proofread other's workSenior Marketing Specialist:All of Marketing
Specialist I and II duties and responsibilitiesAbility to lead a
proofreading team making edits and copy suggestions to fellow team
members' workWork efficiently to produce a high-volume of
error-free workAssist with training of new team membersPresent and
implement ideas for new promotions and projectsAs necessary, lead
project development for all Marketing SpecialistsAssist other team
members with design, headlines, verbiage, etc.Represent the
marketing department and your own products/services at credit union
project meetingsMarketing Lead:The Marketing Lead acts in an
employee leadership role within the marketing department. This
leadership role includes supporting management and Credit Union
direction, while mentoring others. This position works to ensure
that the marketing employees complete accurate and engaging
marketing materials in a manner that is consistent with the Credit
Union's brand(s) and in a manner designed to attract and/or retain
members and deepen relationships with members.This position
educates marketing employees so they are supported in their efforts
to achieve their goals. The Marketing Lead also supports marketing
management in many of the operational tasks within the department,
helping to ensure successful daily operations.All of Marketing
Specialist I, II, and Senior duties and responsibilitiesTrain new
team membersMaintain excellent relationship with vendors and other
partners, and develop the same in other marketing employeesSupport
Credit Union direction while helping others understand the purpose
and goalsBe a role model by demonstrating initiative, integrity,
responsibility, professionalism, and dependabilityMaintain regular
communication with Marketing management to share observations of
strengths and areas of development within the departmentManage
intern program, including create intern work schedule each
semester/summerUse critical thinking skills to solve problems and
improve processes, work efficiently, and use time effectivelyAct as
a go-to person / person in charge in the absence of
managementParticipate in and lead training in the department, such
as training to write impactful headlines and effective
call-to-actions (CTAs)Represent the marketing department (globally)
at credit union project meetingsLead department trainings regarding
design, headlines, verbiage, etc.Knowledge, Skills, and Abilities
RequiredMarketing Specialist I:Must have excellent communication
skills, both written and oral, along with the ability to present
information effectively to employees and membersBachelor's Degree
required; preferred degree in marketing, visual communications,
graphic design, or related majorAbility to solve problems and
handle complex detailsMulti-task orientation to handle a number of
projects at onceMust be a team player as there are various
departments and personalities to satisfyWork requires comprehensive
understanding of graphic designAbility to meet deadlines so updates
and content are completed in timely mannerKnowledge of the Credit
Union's savings, checking, ATM, VISA, IRA, Loans and other
services, including rules and regulations, policies and
proceduresRequires the analytical ability to create reports related
to analyzing successful marketing promotionsMust be proficient in
the following computer programs: InDesign, Photoshop, Illustrator,
Keynote, Microsoft OfficeAbility to meet many deadlines so the
publications are completed in a timely basisMarketing Specialist
II:All of Marketing Specialist I knowledge, skills, and
abilitiesProficient in the software programsIncreased knowledge of
products and servicesProficient in video editing softwareSenior
Marketing Specialist:All of Marketing Specialist I and II
knowledge, skills, and abilitiesExpert in software programs and
video editingMarketing Lead:All of Marketing Specialist I, II, and
Senior knowledge, skills, and abilitiesExcellent communication and
interpersonal skillsAbility to multitaskMust be
detail-orientedThorough understanding of Credit Union products,
services, and proceduresAbility to train othersAbility to present
information effectively to Marketing employeesLeadership skills to
mentor and assist othersLeadership skills to maintain department
operations in the absence of managementAbility to work with limited
supervisionExperiencePreferredProficient in Indesign, Photoshop,
Illustrator, Keynote and Microsoft OfficeEducationRequiredBachelors
or better in Marketing or related fieldEqual Opportunity
Employer/Protected Veterans/Individuals with DisabilitiesThe
contractor will not discharge or in any other manner discriminate
against employees or applicants because they have inquired about,
discussed, or disclosed their own pay or the pay of another
employee or applicant. However, employees who have access to the
compensation information of other employees or applicants as a part
of their essential job functions cannot disclose the pay of other
employees or applicants to individuals who do not otherwise have
access to compensation information, unless the disclosure is (a) in
response to a formal complaint or charge, (b) in furtherance of an
investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. 41 CFR
60-1.35(c)
Keywords: MSU Federal Credit Union, East Lansing , Marketing Content Specialist, Advertising , East Lansing, Michigan
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