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Marketing Content Specialist

Company: MSU Federal Credit Union
Location: East Lansing
Posted on: May 14, 2022

Job Description:

In alignment with Michigan State University vaccine requirements, Michigan State University Federal Credit Union requires the COVID-19 vaccine and booster for all employees working in this position, excluding those with an approved medical or religious accommodation, as a condition of employment.Work LocationThis position is a hybrid role with a combination of working both onsite at the Headquarters 1 building in East Lansing and remotely. A schedule of expected onsite and remote workdays will be discussed during the interview process.Position SummaryUnder general supervision, but in compliance with established policies and procedures, performs strategic marketing initiatives. Assist in the development, research for the creation/design/writing, and development of member communication, print publications and brochures, and other promotional materials. Drives brand equity such as awareness, consideration, and advocacy through individual marketing pieces or campaigns, social media, advertorials, press releases, thought leadership, blogs, talking points, and educational content. Responsible for copywriting and editorial tasks.Essential Duties and ResponsibilitiesMarketing Specialist I:Design member marketing materialsSelect the appropriate target group and key selling points for each audienceResponsible for managing products and services offered by the credit union; plans, writes, and designs marketing materials to ensure a successful promotion and increased usage by the membersProofread own documents to verify their effectiveness in conveying the necessary message, correct as to content, grammar, spelling, and typographical errorsCoordinate special projects and programs to ensure success of the products/services/projects/programsPrepare and submit ads on-time to various publicationsRepresent the credit union at events on campus and in the community and promote products and servicesUpload current marketing content such as promotions, events, poll questions, articles, information about marketing events, etc. to The LoopMaintain results and expenses for each marketing campaign conductedWork closely with marketing vendors to ensure timely delivery and competitive pricingCoordinate events by handling the event details, staffing, preparing the proper materials, promotional items, etc.Respond to staff and member questions regarding marketing promotionsParticipate in training activities within your department or branch and with the learning and talent development department; such training helps to ensure staff compliance with Credit Union policies and state and federal regulations and lawsPerform other duties and assist other employees, as assignedMarketing Specialist II:All of Marketing Specialist I duties and responsibilitiesRequire less direction for targeting audience and designAct as lead on new projectsWork directly with other departments to lead product changes/introductionAbility to create and produce videosAbility to proofread other's workSenior Marketing Specialist:All of Marketing Specialist I and II duties and responsibilitiesAbility to lead a proofreading team making edits and copy suggestions to fellow team members' workWork efficiently to produce a high-volume of error-free workAssist with training of new team membersPresent and implement ideas for new promotions and projectsAs necessary, lead project development for all Marketing SpecialistsAssist other team members with design, headlines, verbiage, etc.Represent the marketing department and your own products/services at credit union project meetingsMarketing Lead:The Marketing Lead acts in an employee leadership role within the marketing department. This leadership role includes supporting management and Credit Union direction, while mentoring others. This position works to ensure that the marketing employees complete accurate and engaging marketing materials in a manner that is consistent with the Credit Union's brand(s) and in a manner designed to attract and/or retain members and deepen relationships with members.This position educates marketing employees so they are supported in their efforts to achieve their goals. The Marketing Lead also supports marketing management in many of the operational tasks within the department, helping to ensure successful daily operations.All of Marketing Specialist I, II, and Senior duties and responsibilitiesTrain new team membersMaintain excellent relationship with vendors and other partners, and develop the same in other marketing employeesSupport Credit Union direction while helping others understand the purpose and goalsBe a role model by demonstrating initiative, integrity, responsibility, professionalism, and dependabilityMaintain regular communication with Marketing management to share observations of strengths and areas of development within the departmentManage intern program, including create intern work schedule each semester/summerUse critical thinking skills to solve problems and improve processes, work efficiently, and use time effectivelyAct as a go-to person / person in charge in the absence of managementParticipate in and lead training in the department, such as training to write impactful headlines and effective call-to-actions (CTAs)Represent the marketing department (globally) at credit union project meetingsLead department trainings regarding design, headlines, verbiage, etc.Knowledge, Skills, and Abilities RequiredMarketing Specialist I:Must have excellent communication skills, both written and oral, along with the ability to present information effectively to employees and membersBachelor's Degree required; preferred degree in marketing, visual communications, graphic design, or related majorAbility to solve problems and handle complex detailsMulti-task orientation to handle a number of projects at onceMust be a team player as there are various departments and personalities to satisfyWork requires comprehensive understanding of graphic designAbility to meet deadlines so updates and content are completed in timely mannerKnowledge of the Credit Union's savings, checking, ATM, VISA, IRA, Loans and other services, including rules and regulations, policies and proceduresRequires the analytical ability to create reports related to analyzing successful marketing promotionsMust be proficient in the following computer programs: InDesign, Photoshop, Illustrator, Keynote, Microsoft OfficeAbility to meet many deadlines so the publications are completed in a timely basisMarketing Specialist II:All of Marketing Specialist I knowledge, skills, and abilitiesProficient in the software programsIncreased knowledge of products and servicesProficient in video editing softwareSenior Marketing Specialist:All of Marketing Specialist I and II knowledge, skills, and abilitiesExpert in software programs and video editingMarketing Lead:All of Marketing Specialist I, II, and Senior knowledge, skills, and abilitiesExcellent communication and interpersonal skillsAbility to multitaskMust be detail-orientedThorough understanding of Credit Union products, services, and proceduresAbility to train othersAbility to present information effectively to Marketing employeesLeadership skills to mentor and assist othersLeadership skills to maintain department operations in the absence of managementAbility to work with limited supervisionExperiencePreferredProficient in Indesign, Photoshop, Illustrator, Keynote and Microsoft OfficeEducationRequiredBachelors or better in Marketing or related fieldEqual Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: MSU Federal Credit Union, East Lansing , Marketing Content Specialist, Advertising , East Lansing, Michigan

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