Social/Digital Media Manager
Company: King Media
Location: East Lansing
Posted on: January 10, 2022
King Media, an internationally recognized marketing and
advertising agency based in East Lansing, MI, seeks a full-time
social/digital marketing manager to add value to our vibrant team.
If you are passionate about developing and executing innovative
solutions, adept at managing multiple projects at one time, and
looking for an agency where you can build a career, consider
joining our growing team!
As a part of the King team, you will be responsible for leading
strategy, content development, execution and analysis of
social/digital marketing and advertising campaigns for our clients.
You will also be responsible for project management and other
client tasks on select accounts, including those with a strong
We prefer to have our social/digital media manager work in-person
in our East Lansing office, but arrangements in Ada, St. Joseph or
remote may be available for the right candidate.
As a small agency, we rely on our people to be both talented and
versatile. Each day is different, but typical responsibilities for
this position include:
Social/digital media: You will play a lead role in the development
and execution of digital marketing and advertising for all King
clients. This includes strategy development, content creation and
analysis of paid and organic social media campaigns, Google Ads
campaigns, email marketing campaign and SEO efforts. This also
includes coordinating with external digital advertising partners to
develop and execute targeted digital campaigns. Monitoring,
optimization and analysis is also your responsibility.
Content development: You must be able to develop high quality
written content. This includes copywriting for websites, with a
particular attention to SEO; social and digital media; blogs;
native content and more. You will also assist with writing and
proofreading ad copy, press releases, proposals, contracts and
other professional documents.
Project management: You will also be responsible for project
management and other client tasks on select accounts. This will
include communicating with vendors and media partners. You will be
asked to support new business development by contributing to
social/digital proposal development and project estimation.
Creative and strategic contributions: All team members are expected
to contribute actively to the creative and strategic direction of
all client accounts. This requires developing an in-depth knowledge
of each client and bringing new ideas to team strategy
Client meetings and presentations: As the agency's social/digital
subject matter expert, you will play a role in client meetings and
presentations. You will be expected to present social/digital
strategies to current and prospective clients, answer questions
knowledgeably and follow up with additional information as
Research and analysis: King's client solutions are strategically
grounded, so you are expected to contribute to client research and
analysis. You will prepare regular campaign metrics reports that
clearly outline key takeaways gleaned from the campaign analytics.
You will be expected to share these reports with clients and
clearly explain campaign outcomes and recommendations for future
Administrative duties: Each member of the King team is expected to
perform various administrative duties in support of the company's
goals. We all pitch in to keep our office running smoothly.
Are You a Fit?
Ideally, you meet the following qualifications:
Bachelor's degree in marketing, advertising, business,
communication, new media or a related field
Ten (10) or more years of related, successful experience in
marketing and/or social/digital media management
Demonstrated ability to develop, execute and analyze successful
social/digital marketing campaigns
Demonstrated understanding of SEO best practices
Clear, concise writing skills
Strong computer skills, including advanced knowledge of Microsoft
Word, Excel and PowerPoint
Strong attention to detail, organizational abilities and time
Ability to prioritize, multitask and work efficiently in a
Successful track record of cultivating and maintaining positive
Ability to assess client needs and requests, then translate them
into effective solutions
Ability to think both strategically and creatively in a
collaborative, team-based environment
A friendly, professional demeanor and strong interpersonal
A positive attitude and genuine desire to contribute to the goals
of King Media and our clients
Experience with Facebook Ads Manager, Google Analytics and/or
Keywords: King Media, East Lansing , Social/Digital Media Manager, Advertising , East Lansing, Michigan
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